Courtney Lopez
as founder of west of fairfax, courtney brings a decade of experience in digital marketing to the table. after gaining valuable agency experience working with both personal and professional brands, courtney began consulting for digital strategy before forming west of fairfax in 2018 (with two partners!). she is driven by the collaboration and challenge of defining a brand voice and telling their story across the digital space.
Founder/CEO
Lungelwa Wooten
originally from pietermaritzburg, south africa, lu oversees day-to-day workflow, team development, client hospitality, and high-level strategy as head of operations. she is utilizing more than a decade of experience in operations – with a background in strategy and hospitality – to be a driving force in bringing vision to life for our clients and our team. lu spends her leisure eating great food (if it’s not spicy, don’t suggest it!), and spending as much time in new york city as possible.
Head of Operations
Shayla Ridore
shayla is Head of PR at west of fairfax, where she leads strategy and oversees all PR programs across the agency. she is passionate about authentic storytelling, team mentorship, and staying in tune with culture and media. with a decade of experience and a specialty in crisis communications, she’s known for turning complex ideas into compelling narratives and for the dedication she brings to the team. off the clock, she’s likely on a nature walk with her husband and son or watching a game with family.
Head of PR
Madison Ryan
Talent/Special Projects Account Executive | Social Media
with eight years of experience in the digital marketing space, madi is passionate about partnering with talent to communicate their story in a way that is digestible online. in her role as talent account executive, madi oversees a team of account managers. at work you’ll find her managing our influencer strategy and partnerships, using her keen design eye to produce our content shoots, and strategizing with her clients.
Haley Baumgartner
with 8 years of experience working on both the brand and agency side, haley brings a wealth of expertise in content creation, platform strategy, and community building to the team as well as formal training in design and advertising. while you will never find haley hiking on her day off, there’s a good chance you will find her at a concert, on the pickleball court, at a dinner party, or exploring somewhere new!
Brand Account Executive | Social Media
Zak Hawke
zak is an account manager on the PR team at west of fairfax, where he leads media strategy and execution for clients. with nearly a decade of experience across social media, event marketing, TV news, and agency PR, he brings a well-rounded perspective for storytelling, timing, and cross-channel communication. he thrives on the fast-paced variety of agency life, translating big-picture goals into smart, tactical moments. outside the office, he’s either playing hockey, adventuring with his two golden retrievers, or searching for his next favorite restaurant.
Account Manager | PR
Ryan Campbell
ryan is a senior account executive on the PR team at west of fairfax. With five years of experience in communications and a background in professional sports media, Ryan brings energy and precision to client storytelling, whether he’s leading day-to-day media outreach or scanning headlines for real-time opportunities. He currently supports clients across industries with a focus on media relations, narrative development, and results-driven strategy. Outside of work, you’ll find him exploring theme parks, playing tennis and pickleball, or thrifting
Senior Account Executive | PR
Bianca Lopez
originally from new zealand (proud kiwi!), bianca now calls los angeles home, where she lives with her husband and their daughter. she partners with clients on everything from content planning and creation to strategy, platform management, and all the behind-the-scenes magic that keeps things running smoothly. with over a decade of experience spanning brand partnerships, social, marketing, and strategy, bianca leads with heart and thrives on creating work that genuinely connects.
Account Manager | Social Media
Faith Johnson
originally from Iowa, faith brings her midwest charm to the team. with over 5 years of social media expertise, faith expertly guides her projects from concept to completion with keen attention to detail and a talent for relationship building. she is driven by a genuine passion for uncovering the deeper "why" behind each client's mission. On her days off, you'll find faith hunting down a good coffee or enjoying quality time with her husband and their frenchie puppy, Kirby.
Account Manager | Social Media
Hope Arredondo
hope brings her expertise in content planning, social media strategy, and brand development to help clients find their voice in a competitive marketplace. with 7 years in marketing and a background in business development, hope combines strategic thinking with creative execution to increase brand awareness and market presence. when she's not elevating brands, she spends her time outdoors with her Goldendoodle, planning her next travel adventure, or enjoying cocktails with friends.
Account Manager | Social Media
Chloé Stanley
Account Manager | Social Media
chloe brings a unique blend of skills to her role as account manager at west of fairfax. she excels in community engagement and client content creation. chloe's background in teaching has honed her communication, relationship-building, and adaptability skills, while her passion for creativity shines through her work in photography, graphic design, website design, and illustration. when she's not elevating clients' visions, you might find chloe exploring new coffee shops, doing pilates, or rewatching parent trap for the 100th time.
Izzy Azevedo
Account Manager | Social Media
originally from brazil, izzy brings a global perspective and a sharp creative instinct to her role. with six years of experience in content creation, strategy, and client partnerships, she supports both the talent and special projects teams, bringing ideas to life. for izzy, it’s not just about the final product, but the intentional steps it takes to get there. she thrives on the collaborative process and takes pride in helping clients bring their creative visions to life. fun fact: portuguese is her first language (thank you, disney channel captions for the english assist).
Trinity Colvis
a lifelong arizona girl, trinity joins our team as an account coordinator while completing her bachelor's degree in digital marketing with a minor in fashion at asu. her passion for helping clients achieve their creative goals drives her work in building out client content. when she's not immersed in the world of digital marketing, trinity indulges her love for shopping, styling clothes, and home decor. a travel enthusiast (NYC, forever!) with a love for all things shopping and styling, trinity brings fresh energy and a keen eye to our team.
Account Coordinator | Social Media
Julia Subick
a chicago native now calling las vegas home, julia brings her filmmaking background and creative vision to her role as junior account coordinator. with a B.A. in film from UNLV and two years of experience in social media strategy, she combines visual storytelling with engaging content creation to enhance brands' online presence. when she's not crafting content for clients, you'll find julia exploring the outdoors – hiking, running, or taking in the desert scenery on long walks.
Account Coordinator | Social Media
Grace Bradley
a southern california native, grace brings eight years of creative and social media experience to her role as community manager at west of fairfax. grace's expertise was honed through founding kind girls win, a non-profit focused on cultivating kindness and inclusivity among young women, where she mastered the art of community-centered content creation. offline, you might find grace shopping, capturing moments on film, or spending time with her husband and their dog, milkshake.
Account Coordinator | Social Media
Data Coordinator | Social Media
Jojo Putiri
residing in orange county, ca, jojo specializes in crafting engaging monthly reports that transform client social media analytics into vibrant, accessible insights. jojo's background in content creation allows her to view data creatively, breathing life into numbers and statistics. in her free time, jojo can be found songwriting, exploring new coffee spots, or curled up with a good book. a globetrotter at heart, Jojo has lived in six different places, including costa rica, and speaks fluent spanish.