SWAN Beauty is reimagining the daily beauty routine through personalized skincare, expert guidance, and intelligent technology. West of Fairfax leads the brand’s entire social ecosystem across Instagram, TikTok, YouTube, LinkedIn, and Pinterest, from strategy and daily management to content, creators, and community. Together, we’re turning a groundbreaking new product into a beauty brand people want to discover, follow, and share.

Social Success

West of Fairfax leads SWAN’s social across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Through strategy, content, creators, and daily management, we’ve generated millions of views and 8.8M+ social engagements.