A woman with long dark hair and tan skin touching a glass surface with the word 'SWAN' and a swan logo on it.
Black background with a white logo of a stylized swan and the word "SWAN" in uppercase letters.

SWAN Beauty is reimagining the daily beauty routine through personalized skincare, expert guidance, and intelligent technology. West of Fairfax leads the brand’s entire social ecosystem across Instagram, TikTok, YouTube, LinkedIn, and Pinterest, from strategy and daily management to content, creators, and community. Together, we’re turning a groundbreaking new product into a beauty brand people want to discover, follow, and share.

Three smartphones displaying social media profiles and videos related to beauty products and cosmetics from SWAN Beauty.

Social Success

West of Fairfax leads SWAN’s social across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Through strategy, content, creators, and daily management, we’ve generated millions of views and 8.8M+ social engagements.

A graphic with three boxes displaying social media metrics: 5.6 million+ IG views, 1.6 million+ TikTok views, and 8.8 million+ total social engagement.