Built for Culture
Social is where culture moves fastest, and it’s where West of Fairfax thrives. We combine social strategy, platform expertise, content, and creator partnerships to help brands show up authentically and turn cultural relevance into measurable results.
We understand what belongs on each platform, who should tell the story, and how to amplify it. From a single post to a full creator campaign, we help brands turn great ideas into conversations people actually want to be part of.
Social + PR
What makes West of Fairfax unique is that we pair world-class social with world-class PR. We don't treat them as separate departments or disconnected strategies. Together, they become one powerful brand voice. Social builds relationships. PR builds credibility. When those two disciplines work together, brands don't just get attention. They earn trust.
What Sets Us Apart
Social Is Our Craft
Most agencies treat organic social as the small stuff. We don’t. We obsess over the details, because brands are built every day, one post, one comment, one creator, and one conversation at a time. We know the platforms, understand the nuances, and care about every interaction.
One Powerful Brand Voice
Social, content, creators, and PR shouldn’t live in separate silos. We bring them together around one strategy and one brand voice. Social builds relationships. Great content earns attention. PR builds credibility. Together, they create trust.
Culture From the Inside
We do some of our best work with the brands women care about most, across beauty, wellness, lifestyle, fashion, family, hospitality, and more. Our leadership and team are predominantly women, giving us a lived understanding of these audiences, how they consume culture, and what feels authentic versus forced.