Selena Gomez is a globally recognized singer, actress, producer, entrepreneur, and philanthropist whose career spans music, television, film, beauty, and fashion. From her breakout role on Wizards of Waverly Place to a chart-topping music career, acclaimed work on Only Murders in the Building, multiple GRAMMY nominations, and the creation of Rare Beauty, Gomez has built one of entertainment’s most influential personal brands.
Our Work
West of Fairfax helped translate Selena’s massive cultural influence into an equally powerful social presence. Through social strategy and account management, we grew her account to 1.1 million followers in just four months, created original content that generated earned media coverage, and supported major partnerships with brands including Coca-Cola and Pantene. Our work also extended into cultural moments like the Selena x Yepp “Ice Cream” collection, supporting the social activation surrounding her hit collaboration with BLACKPINK.