Platoon, Apple’s artist services company, helps emerging artists build careers and reach audiences around the world. WOF supports Platoon and its artists with social strategy, platform management, content, and campaign amplification. For the 2026 Honda Stage x Platoon campaign, we developed a cross-platform strategy featuring Isaiah Falls and Sasha Keable across Instagram, TikTok, and YouTube, with the goal of generating more than 16M targeted video views.