Fashionably dressed woman with red hair styled in waves, wearing a silver and pink bomber jacket and bold makeup, posing against a textured gray wall. The text 'Sasha Fear of Reable' is overlayed on the image.
The image shows a computer screen with lines of green code on a black background, resembling programming or hacking code.

Platoon, Apple’s artist services company, helps emerging artists build careers and reach audiences around the world. WOF supports Platoon and its artists with social strategy, platform management, content, and campaign amplification. For the 2026 Honda Stage x Platoon campaign, we developed a cross-platform strategy featuring Isaiah Falls and Sasha Keable across Instagram, TikTok, and YouTube, with the goal of generating more than 16M targeted video views.

Three smartphone screens showing behind-the-scenes footage of a woman performing, with text overlays reading 'SASHA KEABLE,' 'BEHIND THE SCENES,' and 'LIVE!'

Social Success

West of Fairfax led the multi-platform campaign across Instagram, TikTok, and YouTube, combining platform strategy, content, and paid amplification to maximize reach. The campaign generated 61.8M+ views, exceeding its 16M goal by 286%.

Statistics chart showing 61 million+ campaign views, 286% exceeded goals, and 16 million+ TikTok views.
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