Founded by longtime friends Cara Santana Leto and Stephanie “Steph Shep” Suganami, Lil Luv Dog pairs cultural influence with a modern approach to pet care. West of Fairfax partnered directly with the founders and broader marketing team to help drive the brand’s next stage of growth, leading social strategy and campaign execution around two major product launches.
Our Work
Our team developed the social creative and teaser campaigns, managed ongoing content and community, and led paid media—helping the brand achieve its highest ROAS to date. We also supported Lil Luv Dog’s expansion into Selfridges in the UK, creating promotional content and collaborating on IRL activations and content capture. From launch strategy to everyday social, WOF helped turn the founders’ cultural reach into sustained brand momentum.