The Herrendorf Family Foundation is a family-led organization creating meaningful impact through education, youth empowerment, and community-focused initiatives. With an impressive network of strategic partners—including its work with the Oprah Winfrey Charitable Foundation—HFF continues to expand both its reach and cultural relevance. That momentum is entering an exciting new chapter with an upcoming partnership with Meghan Markle, bringing one of the world’s most recognizable voices to the foundation’s mission.
Our Work
West of Fairfax works closely with HFF to turn its mission into partnerships with real cultural impact. Our team supported the Meghan Markle opportunity from pitch and negotiations through campaign strategy and messaging, while also building HFF’s ambassador program from the ground up. Through creators like Alexandra Vailas, we’re helping HFF activate authentic, values-aligned voices that extend its mission into communities nationwide.