Dior Beauty Lovers is Dior Beauty’s global social community, bringing the iconic house’s world of beauty to life through the people who love it most. With 1.9 million followers, the platform turns real beauty routines, inspiration, and creator content into an always-on expression of the brand. West of Fairfax helps power that community through social strategy, creator partnerships, content development, and campaign execution—connecting one of the world’s most iconic beauty brands with a new generation of beauty lovers.
Social Success
West of Fairfax builds targeted creator campaigns that turn Dior products into content people want to watch and engage with. We identify and activate creators who fit the brand, guiding them from briefing through execution. The result: 450+ unique pieces of creator content driving 360K+ campaign views and 52K+ engagements.
